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2022

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Overseas popular e-commerce packaging customization, corrugated boxes attract attention from all parties


Packaging has become one of the basic marketing tools today. The visual appeal and high functionality of packaging can attract consumers' attention and play an important role in purchasing decisions.

海外流行电商包装定制化,瓦楞纸箱引来各方关注

Packaging has become one of the basic marketing tools today. The visual appeal and high functionality of packaging can attract consumers' attention and play an important role in purchasing decisions.

The current trend in the e-commerce market is cross-border e-commerce. Due to the richness and availability of products, attractive prices and specialized products, cross-border e-commerce has grown rapidly, which has also increased the demand for customized e-commerce packaging market. At present, some emerging economies such as India, Brazil and China are opening their markets to some neighboring countries seeking foreign goods. This move will in turn stimulate the growth of the customized e-commerce packaging market.

Increased environmental awareness among customers and a growing focus on effective packaging design are driving market suppliers to develop innovative and sustainable packaging products. As a whole, compared with other forms of packaging (including plastic), corrugated boxes are considered to be environmentally friendly and sustainable. Huge investments were made to develop innovative solutions for corrugated box packaging. In general, it is expected that durable, high-quality packaging materials with a major focus on environmental performance will appear in the next few years.

If based on packaging materials, the customized e-commerce packaging market can be broken down as follows:

Plastic packaging bag (Polybags)

Corrugated Box (Corrugatedboxes)

Other

At present, plastic packaging bags are in great demand in the custom packaging industry because they have the characteristics of sustainability and convenience. Plastic packaging is the fastest growing in the customized e-commerce packaging market and is expected to achieve strong growth by 2020. Plastic packaging bags are lightweight, easy to use, and have excellent barrier protection properties.

Based on the specific application of packaging, the customized e-commerce market can be broken down as follows: personal care, food and beverage, healthcare, chemicals, electronics, transportation, and others.

Due to the relative safety during transportation, the rapid growth of the electronics market is expected to accelerate the growth of this packaging market. In addition, technological advances in the home appliance market are expected to drive the growth of the packaging market. It is expected that the booming e-commerce market will greatly meet the consumer demand for customized packaging. The packaging used to transport fragile products such as cosmetics and chemicals also needs to be customized, which is expected to accelerate the growth of the customized packaging market in the next ten years. Factors such as increasing consumer disposable income, changing lifestyles, and population growth are expected to increase customer demand for consumer products, thereby enhancing the demand for the custom packaging industry.

5 big customized e-commerce packaging market

By region, the customized e-commerce packaging market can be divided into five regions: North America, Europe, Asia Pacific, Latin America and the Middle East.

Overall, the Asia-Pacific region is expected to be the fastest growing market during the forecast period. In countries such as China, India and Japan, the growth of this market comes from increased demand for corrugated boxes.

Significant growth in China's manufacturing and electronics industries will have a positive impact on the customized packaging market; the growing demand for electronic products in the North American market will greatly promote the growth of this market, because electronic products require attractive customized packaging;

In addition, the growing demand for packaging for food and consumer goods is also expected to contribute to the growth of the market; the growing demand for personal care and consumer goods in Europe is expected to further promote the growth of the market in the next few years; growing health issues are expected to contribute to the growth of demand for customized packaging in the medical industry.

The increase in the number of diseases in Latin America and Central East Asia is expected to energize the pharmaceutical industry, thereby driving the demand for the customized packaging market in the region.

海外定制电商包装市场中的一些顶级运营商有:SalazarPackaging、GreenPackagingGroup、DesignPackaging、TheYeboGroup、WilliamErnest&Co、CreativePresentations、Packlane、PackagingServicesIndustries、PackagingDesignCorporation、BEEPackaging等。

Keywords: printing machine