Product packaging has become one of the basic marketing tools today. The visual appeal and high functionality of packaging can attract consumers' attention and play an important role in purchasing decisions.

The current major trend in the e-commerce market is cross-border e-commerce. The rapid growth of cross-border e-commerce due to product abundance and affordability, attractive prices and specialized products has also increased the demand for the customized e-commerce packaging market. At the moment, some emerging economies such as India, Brazil and China are opening their markets to some neighboring countries seeking foreign goods, which will in turn stimulate the growth of the customized e-commerce packaging market.

Rising environmental awareness among customers and growing focus on effective packaging design is driving market suppliers to develop innovative and sustainable packaging products. As a whole, corrugated boxes are considered an environmentally friendly and sustainable form of packaging compared to other forms of packaging, including plastic. Huge investments have been made to develop innovative solutions for corrugated box packaging. Overall, durable, premium packaging materials with a primary focus on environmental performance are expected to emerge in the next few years.

If based on packaging materials, the customized e-commerce packaging market can be segmented as follows:

Polybags

Corrugated boxes

other

Currently, plastic bags are in high demand in the custom packaging industry because of their sustainability and convenience features. Plastic bags are the fastest growing of the customized e-commerce packaging market and are expected to experience strong growth through 2020. Plastic packaging bags are lightweight, easy to use, and have excellent barrier protection properties.

Based on the specific application of packaging, the customized e-commerce market can be segmented as follows: Personal Care, Food & Beverage, Healthcare, Chemicals, Electronics, Transportation, Others.

Rapid growth in the electronics market due to relative safety during transportation is expected to accelerate the growth of this packaging market. Furthermore, technological advancements in the household appliances market are expected to drive the growth of the packaging market. The booming e-commerce market is expected to greatly meet consumer demand for custom packaging. Packaging used to transport fragile products such as cosmetics and chemicals also requires customization, which is also expected to accelerate the growth of the customized packaging market over the next decade. Factors such as increasing disposable income of consumers, changing lifestyles, and growing population are expected to increase customer demand for consumer products, thereby enhancing the demand for the custom packaging industry.

5 Customized E-commerce Packaging Markets

By region, the customized e-commerce packaging market can be divided into five regions: North America, Europe, Asia Pacific, Latin America, and the Middle East.

Overall, Asia Pacific is expected to be the fastest growing market during the forecast period. In countries such as China, India and Japan, the growth of this market comes from increased demand for corrugated boxes.

Significant growth in the manufacturing and electronics industries in China will positively impact the custom packaging market; the growing demand for electronic products in the North American market will significantly boost the growth of this market as electronic products require attractive custom packaging;

In addition, growing demand for packaging for food and consumer products is also expected to contribute; rising demand for personal care and consumer products in Europe is expected to further drive this market growth in the coming years; rising health concerns are expected to help Due to the growing demand for custom packaging in the medical industry.

The increasing number of diseases in Latin America and Central and East Asia is expected to stimulate the pharmaceutical industry, thereby driving the demand for the custom packaging market in the region.

Some of the top operators in the overseas customized e-commerce packaging market are: SalazarPackaging, GreenPackagingGroup, DesignPackaging, TheYeboGroup, WilliamErnest&Co, CreativePresentations, Packlane, PackagingServicesIndustries, PackagingDesignCorporation, BEEPackaging, etc.